Big Acres'Update
(06/17/2002)

So What's Up with the BBQ Biz Anyway?

New Product Arrives!
On May 8, 9, and 10, our first batch (1,600 cases) of sauces were born! Kent and I traveled to Gilroy, CA to watch the process. The entire town smelled like Big Acres' We came home with warm bottles of sauce, and made our first cash sale (1 case) to Whole Life Foods in downtown San Carlos! We had to break open cases and mix the flavors, as this small store wants to try them out before they make a larger investment.

Our stock was shipped to a warehouse in San Francisco where it lives until purchased and picked up by one of our two distributors.

We have a Marketing Department, too!
Kent and our friend, Ed, developed a 4-color brochure, laminated "shelf talkers", 4-color business cards, and 4-color product descriptions and price lists (for in-store demonstrations and the farmer's market). We're meeting with our web agency, Bold Focus, next week to start the development of our web-site. (There's just one page up there now with an email address.)

Farmer's Market
Beginning on Saturdays in May, Melanie's Fine Foods has been a regular presence at the Redwood City Farmer's Market, run by the RWC Kiwanis Club. We're out there at 7 a.m. selling our goods! The market provides awesome market research opportunities -- mostly people dropping by to tell us they ONLY buy Big Acres sauces or that they LOVE our sauces! We handout samples, sell a few bottles and hand out store lists as well! Melanie's nephew, Jeremy Hawran, and a family friend, Carol Armanino, are rallying to help out on Saturdays as well!

Special Promotions
In the month of June, we're running store ads for Draeger's, Key Markets, and Lunardi's. We've also hired people to perform 13 in-store demonstrations. Kent attended the first and second demos at JJ&F Markets in Palo Alto and Draeger's in Menlo Park. He was very pleased with the performance and had a chance to talk with many customers!

What's next?
Kent is doing a little high tech consulting on the side, and Melanie continues to work the business full time. Hopefully, you'll all be eating Big Acres Sauces instead of ketchup!

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Thanks for reading our news!

Kent & Melanie Yunk
Melanie's Fine Foods, Inc.

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